Illustrated Music, Tattoo and Tea inspired stuff. Before it was mainstream.

Tired of the usual dross out there on the marketplace, Emily decided to design T-shirts for herself. She wanted to celebrate British culture in a non-twee way. She wanted to honor the bands she listened to as a child and set out to make a change from the mass produced rubbish now filling the high streets. It was only when people asked where she got them from that she decided to sell them to friends, family and eventually to her customers around the world.

Each piece is vastly unique, truly different and will make you feel warm that your buying from an independent British label - who pay their taxes!

Browse, Enjoy, Like, Tweet, laugh, share but most of all buy Emilythepemily items because they're cool.

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